Scaling D2C Luxury Brand to 6.2x ROAS with Creative Sprints
High-velocity short-form creative testing that unlocked profitable scale.
6.2x Blended ROAS
-48% Customer CPA
$1.8M Incremental Revenue
01
The Challenge
Lumina had hit a growth plateau on Meta Ads with CPAs doubling and ad fatigue causing returns to plunge under 1.8x ROAS.
02
The Strategic Approach
We built a weekly creative sprint framework testing 12 hook variations, partnered with micro-creators for UGC, and deployed full Conversions API server-side tracking.
03
The Verified Results
Lumina scaled their monthly spend from $15k to $95k while maintaining a 6.2x blended ROAS, adding $1.8M in incremental top-line revenue.
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The team at ImpactFlow didn’t just run ads; they acted as a direct revenue partner. Their creative sprints are the secret to our scale.
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